OVERVIEW
GoFresh is Gojek's B2B procurement and supply service designed to support merchant partners. Merchant partners are among the primary stakeholders in our ecosystem, of which our 400,000+ food merchants (at that time) form a significant chunk.
MY ROLE
As Sr. product designer I worked directly with the product lead and engineering team, launched the new vertical business within the merchant platform ecosystem from scratch, it's a 0 to 1 project.
Our goal is to enabling partners to place orders directly through the merchant platform app, transforming the existing manual purchasing flow into a self-service experience for partners.
BUSINESS GOALS
Act as an intermediary for merchants and connect them with principal suppliers. This would result in them getting better quality products at better prices, with more reliable order fullfilment
Deliver to merchant’s doorstep and provide them with the convenience that traditional markets cannot offer
Provide them with terms of payment/financing for the orders they place with us in the form of micro loans or installment payments
Reduced operational bottlenecks
Improved order accuracy
Efficient purchasing flow
